新加坡 – 2018年2月9日 – 人們在生活中經常接觸到不同的設計，包括平面設計、産品設計、廣告設計、影視作品等。能夠體現美學、人文關懷，帶出在地文化特色的設計，除了能打動人心，也可以成爲一個地方的標志與圖騰。
爲發掘具有新加坡特色的文化創意産品，推動新加坡本土文化創意産業，華文媒體集團與中國工商銀行新加坡分行（簡稱“工行新加坡分行”）聯辦首屆新加坡文創大賽（Singapore Creative Awards 2018），參賽者除了可以獲得由本地設計界、學術界、媒體界等知名人士及專業團體代表組成的評審團的點評，還可以贏取豐厚獎金。
首屆新加坡文創大賽分平面設計及生活産品兩個項目。其中從工行新加坡分行冠名的平面設計組中脫穎而出的作品還可能被工行采用。
自萊佛士1819年登陸，新加坡發展爲航運、經貿樞紐，吸引了來自各地的族群聚集落戶。發展至今，多元族群多元文化交融已成爲新加坡特色。配合新加坡即將在2019年紀念開埠200周年，2018年新加坡文創大賽定名爲“我們的多元文化”，參賽者可以發揮創意，通過單一作品或一套多款的創作體現新加坡多元文化的特色。
這項比賽獲得多個機構、學府及團體的支持，評審團包括新加坡設計理事會執行副總監Emily Ong、新加坡科技大學工程産品開發系代主任洪禮祺教授 ，以及本地多名知名設計人如鍾瑞玲、余雅琳、蔡汶霓等。
新加坡報業控股華文媒體集團屬下的報章、數碼平台及電台等多個平台提供實時、嚴謹、高質的新聞和深度評析，以及貼近現代人生活訴求的報道，向來受到本地及全球華人的喜愛。華文媒體集團主管李慧玲說，集團多年來也積極參與主辦各類型的專題論壇及活動，致力爲廣大的讀者、受衆提供不同層面的精神糧食和智慧分享。“藝術、科技可以打破語言的藩籬，舉辦這樣一個面向全國人民的比賽，也顯示華文媒體集團關心及服務的不局限于講華語的社群。我們希望各界人士都能來參與這個比賽，善用文化資源做出感動人的文創産品。”
工行新加坡分行曹雲川副總經理表示: “工行落地新加坡已經25年了。從2012年獲得金管局頒發的特許全面銀行牌照，2013年獲中國人民銀行授權爲境外第一家、新加坡唯一一家人民幣清算行以來，各種銀行業務都取得了迅猛的發展。在發展業務的同時，工行也一直熱心支持本地的各種文化藝術活動。新加坡雖然是小紅點,但富有創新精神，能夠發展成今日社會，靠的是努力開拓的精神。而這種創新精神和我行的企業文化是一脈相承的。這次與華文媒體集團聯辦首屆新加坡文創大賽，也是工行立足新加坡，積極履行企業社會責任，支持推動本地文化創意産業的發展。”
新加坡文創大賽即日展開，截止日期是4月9日。進入決賽的作品也將在5月25日至31日新加坡書展期間亮相。
詳情可上網http://project.zaobao.com/creativeawards
SPH’s Chinese Media Group partnering with ICBC Singapore to promote creative culture with inaugural Singapore Creative Awards
Singapore, 9 February 2018 — Singapore Press Holdings’ (SPH) Chinese Media Group is launching the inaugural Singapore Creative Awards to spur innovation and creativity designs infused with Singapore culture. Industrial and Commercial Bank of China, Singapore Branch (“ICBC Singapore”) is the co-organiser of the award.
Next year, which is 2019, marks the 200th anniversary of Sir Stamford Raffles’ landing in Singapore. As a lead up to the bicentennial celebration of Modern Singapore, the organisers are inviting contestants to come up with designs inspired by Singapore’s multifaceted culture.
The competition is divided into two categories, namely the Lifestyle Product and Graphic Design categories. The top winners from both categories will walk away with attractive cash prizes totaling over $20,000.
Ms Loh Woon Yen, Managing Editor of SPH’s Chinese Media Group, said: “The Chinese Media Group has always been a strong advocator of cultural and community events. With a strong belief that arts and technology are strong unifiers which can bring people together, we launch this competition to spur innovations and designs which are infused with Singapore culture. We hope that people from all walks of life will take part in this competition.”
Mr Cao Yun Chuan, Deputy General Manager of ICBC Singapore, said: “Innovation is deeply ingrained in ICBC’s corporate culture. Partnering with the SPH’s Chinese Media Group in the inaugural creative awards to promote the development of the local creative industry is part of our corporate social responsibities in Singapore as we continue to expand and serve the banking needs of the local community.”
Lianhe Zaobao’s veteran design writer Lim Fong Wei will lead an illustrious panel of judges to judge the entries. The panel includes Design Singapore Council Deputy Executive Director Emily Ong; SUTD Interim Head of Pillar, Engineering Product Development Prof. Ricky Ang, The Press Room Founder and Creative Director Kelley Cheng, Co-Founder and Creative Director of forest&whale Wendy Chua. Fong Wei is also co-chairing the competition committee.
Details of the competition can be found on the award’s official website http://project.zaobao.com/creativeawards) starting 8 February. Participants are invited to submit their entries from 8 March to 15 April. Winning entries which are selected for the final round will also be showcased at the 33rd Singapore Book Fair from 25 – 31 May 2018.