扎克伯格
鳳凰網科技訊 據路透社北京時間3月26日報道，周日公布的美國和德國民意調查顯示，Facebook正失去大多數民眾的信任。同時，Facebook開始在英國和美國的報紙上登向用戶道歉。
路透社/益普索在周日發布的調查顯示，不到50%的美國人相信Facebook會遵守美國隱私法。與此同時，德國最暢銷的周日版報紙《德國周日畫報》發布的調查顯示，60%的德國人擔心Facebook和其他社交網絡會對民主產生負面影響。
Facebook創始人兼CEO馬克·扎克伯格(Mark Zuckerberg)周日在英國《觀察家報》、美國《紐約時報》、《華盛頓郵報》、《華爾街日報》等報紙上登，就公司的「背信」行為道歉。
「我們有責任保護你們的信息。如果做不到這一點，就不配得到(你們的信任)，」 扎克伯格在一則中稱，該使用了白底黑字的純文本格式，並帶有一個小小的Facebook Logo。
扎克伯格的報紙道歉
Facebook將面臨歐洲和美國政府更加嚴格的審查，正試圖修復公司在用戶、商、立法者以及投資者心中的形象。此前，英國諮詢公司劍橋分析(Cambridge Analytica)不正當地獲取了用戶數據，以了解美國選民的個人信息，隨後把這些信息用於幫助特朗普在2016年贏得美國總統大選。
美國參議院情報委員會民主黨參議員馬克·沃納(Mark Warner)在周日接受NBC採訪時稱，Facebook一直沒有充分披露劍橋分析師如何使用Facebook數據的。他再次呼籲扎克伯格親自到國會作證，認為Facebook和其他網際網路公司一直不願面對「社交媒體的黑暗一面」以及它們可能會被操縱的事實。
扎克伯格承認，一位大學研究員開發的應用在2014年泄露了數百萬Facebook用戶的數據。「這是一種背信行為，很抱歉我們當時沒有採取更多措施，」他再次道歉。上周，扎克伯格在接受美國電視採訪時首次道歉。
上周，Face股價累計大跌14%。同時，#刪除Facebook的活動在網上愈演愈烈。
市場研究公司eMarketer分析師黛布拉·威廉士(Debra Williamson)在接受採訪時稱，現在討論用戶是否會因為不信任感放棄使用Facebook。銀行和其他行業客戶不一定會在失去信心後選擇放棄與Facebook的合作。「從心理上說，人們很難放棄像Facebook這樣已經在人們生活中根深蒂固的平台，」她表示。
以色列公司SimilarWeb提供的數據顯示，過去一周，Facebook在主要市場以及全球的使用率一直保持穩定。「桌面、移動端以及應用使用率一直保持穩定，完全符合預期區間，」SimilarWeb市場分析總監吉特·格林伯格(Gitit Greenberg)稱，「有必要把人們的沮喪與Facebook的實際使用率分開來看，」他表示。(編譯/簫雨)
附扎克伯格報紙上的道歉信全文翻譯：
我們有責任保護你們的信息。如果做不到，我們就不配提供服務。
你們可能已經聽說，一位大學研究者開發的一個測試app於2014年泄露了上千萬Facebook用戶的數據。這是對信任的違背，我很抱歉我們當時沒有做得更多。現在我們正採取行動保證此事不會再次發生。
我們已經禁止像這樣的app獲取過多信息。現在我們也限制了當用戶用Facebook登錄時app的信息獲取。
我們同樣也在調查在我們做出修復之前能夠獲取大量數據的每一個app。我們認為會有其它類似的app。找到後我們會禁用它們，並告知每一個受到影響的用戶。
最後，我們會提醒大家，哪些app你們授予了獲取個人信息的權限，這樣大家可以關掉不想要的授權。
感謝你們對這個社區的信任。我承諾會為你們做得更好。
馬克·扎克伯格
MARK ZUCKERBERG APOLOGIZES FOR FACEBOOK PRIVACY SCANDAL IN FULL-PAGE NEWSPAPER ADS
BY CHRISTINA ZHAO ON 3/26/18 AT 5:27 AM
Mark Zuckerberg, Facebook’s founder and CEO, issued a statement apologizing for 「breach of trust」 in the Cambridge Analytica scandal in full-page newspaper ads across major print publications on Sunday.
The statement, signed by Zuckerberg, appeared in The New York Times, The Washington Post and The Wall Street Journal in the U.S., and The Observer, The Sunday Times, The Mail on Sunday, Sunday Mirror and The Sunday Telegraph in the U.K.
“You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014,” the ad, that featured black text on a white background with the Facebook logo at the bottom, read.
Facebook founder and CEO Mark Zuckerberg at the annual Facebook F8 developers conference in San Jose, California, on April 18, 2017. On Sunday, Zuckerberg apologized for the Cambridge Analytica scandal in full-page newspaper across all major print publications in the U.S. and U.K.REUTERS
It continued: “This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to ensure this doesn’t happen again.”
The apology went on to say that the apps have already been limited to ensure they don』t get so much information, and that the company is investigating 「every single app that had access to large amounts of data.」
「Thank you for believing in this community. I promise to do better for you,」 Zuckerberg concluded.
Earlier this month, Facebook suspended Cambridge Analytica for violating the platform’s privacy policies following reports that the software company was gathering the personal data of more than 50 million social media users.
「We will take legal action if necessary to hold them responsible and accountable for any unlawful behavior,」 Facebook said in a statement.
Cambridge Analytica, a political consulting firm, is being accused of using the data it harvested for its work on Donald Trump’s 2016 presidential campaign. The company has repeatedly denied those claims, saying it deleted the data in 2015 after a notification from Facebook.
A Maryland woman filed a federal class-action lawsuit against Facebook and Cambridge Analytica last Tuesday. Lauren Price claims she was targeted for political during the last elections and that her personal information had been improperly obtained, according to the lawsuit filed to the U.S. District Court of Northern California.
Last week, a British Parliamentary committee asked Zuckerberg to appear in person to refute claims that Facebook data was being mined for political campaigns. Damian Collins, chairman of the House of Commons digital, culture, media and sport committee, invited the CEO to explain the “catastropic failure of process” and gave him until March 26 to reply.
「Your officials』 answers have consistently understated this risk and have been misleading to the committee,」 Collins wrote in a letter to Zuckerberg.
Collins continued, 「It is now time to hear from a senior Facebook executive with the sufficient authority to give an accurate account of this catastrophic failure of process… Given your commitment at the start of the new year to 『fixing』 Facebook, I hope that this representative will be you.」
Here’s what the full ad says:
「We have a responsibility to protect your information. If we can』t, we don』t deserve it.
You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014. This was a breach of trust, and I』m sorry we didn』t do more at the time. We』re now taking steps to make sure this doesn』t happen again.
We』ve already stopped apps like this from getting so much information. Now we』re limiting the data apps get when you sign in using Facebook.
We』re also investigating every single app that had access to large amounts of data before we fixed this. We expect there are others. And when we find them, we will ban them and tell everyone affected.
Finally, we』ll remind you of which apps you』ve given access to your information – so you can shut off the ones you don』t want anymore.
Thank you for believing in this community. I promise to do better for you.
Mark Zuckerberg」