Shiseido Singapore Office Hub / HASSELL
由專築網小R，王雪純編譯
來自建築事務所的描述：資生堂新加坡辦公中心是資生堂亞太地區（SAPAC）、資生堂新加坡（SS）、資生堂旅遊零售（STR）的核心部分，這座建築的建成也代表了這個全球最爲傳統也最爲成功的美容品牌的發展新篇章。資生堂企業正在將向全球各地開拓，進行企業轉型，而HASSELL建築事務所則主要負責其新加坡辦公中心的室內空間設計。
Text description provided by the architects. Shiseido’s new office hub in Singapore, which is home to Shiseido Asia Pacific (SAPAC), Shiseido Singapore (SS) and Shiseido Travel Retail (STR), heralds a new chapter in the development of one of the world’s oldest and most successful beauty brands. As part of a corporate transformation, Shiseido is shifting authority and responsibility to their regional bases around the world – and HASSELL was tapped to develop the workplace design strategy and interior design for their new home in Singapore.
給員工帶來甯靜的溫馨場所
項目的設計靈感來源于資生堂的品牌DNA，整體空間幹淨且簡約，表達著日本企業文化的核心價值觀，即熱情好客。建築師通過線條、框架、光線、材質表達了平衡且複雜的甯靜場所。開敞式前廳主要爲紅色與白色，這是資生堂公司的標志性色彩，而其他的空間則以資生堂産品的色調爲靈感，應用了暖色調。在接待區建築師表達了對于傳統日本元素的現代化闡釋，編織的藤面地毯代表了傳統的日式榻榻米，而木地板中的編織圖案則代表了傳統的圖騰。
A welcoming sanctuary of calm for staff
Inspired by Shiseido’s DNA, our workplace design is clean and minimalist, with a modern twist. A core value of Japanese culture, omotenashi – the art of hospitality – is reflected in the workplace design. We created a calm sanctuary through datum lines, frames and diffused light as well as materials that subtly balance simplicity with layers of complexity. The open, front of house is peppered with red and white – the company’s iconic colours – while other spaces have warmer colour schemes inspired by Shiseido’s cosmetic palettes. The reception area also features modern interpretations of traditional Japanese elements – rattan finish carpets edged with woven fabric to represent traditional tatami mats, while the basketweave pattern in the timber flooring is a traditional pattern reinterpreted.
支持“同一個資生堂”的價值觀
建築師與該品牌密切合作，設計了能夠激發創造力與協作性的空間環境，給整個品牌創造了整體價值。創新的設施促進公司的人才培養，同時支持了“同一個資生堂”的價值觀念。
Supporting a ‘One Shiseido’ mindset
We worked closely with the company to create an environment that inspires creativity and collaboration and empowers their people, representing its heritage and brand values. Innovative facilities allow the company to nurture talent and support a ‘One Shiseido’ mindset.
培養未來的領導者
全新的工作場所包含有三個專業化設施，即亞洲學習中心、亞太創新中心、生活質量美學中心。亞洲學習中心代表了資生堂在亞洲的卓越發展，反應了公司對于員工們的培訓。因此設計理念是“成長小屋”，這裏是資生堂的學習花園。這個充滿活力的學習中心包含開放式和封閉式的學習會議場所、圖書館、活動劇院、植物園。不同的“花園”區域仿照了自然的輪廓與特征。空間中鮮明的色彩來源于資生堂的美學理念——煥發生機，這樣的色彩也能促進人們的創造性與協作性。
Grooming the leaders of the future
The new workplace houses three dedicated facilities – the Asia Learning Center, the Asia Pacific Innovation Center and the Life Quality Beauty Center. The Asia Learning Center is Shiseido’s Center of Excellence for learning in Asia, reflecting the company’s ongoing focus on training and developing its staff. Our concept for its design was the ‘house of growth’ – a learning garden for Shiseido. Comprising a variety of open and enclosed learning and meeting areas with rearrangeable furniture, the energetic Center includes a library, flexible event amphitheater and bonsai garden. The topography of the various ‘garden’ areas references natural contours and landscape features. Pops of strong color inspired by the Shiseido cosmetics palette create vibrancy and a sense of energy, helping to enable creative, collaborative and reflective learning.
藝術與科學的融合
亞太創新中心推動了創新的源頭發展，結合消費者、産品、包裝的研究，因此建築師將藝術和科學融合在一起，同時考慮了尖端技術與工藝的結合，從而構成了讓人平靜且具有合作精神的辦公場所，資生堂的研究者可以在這裏進行完善的構思，並且爲整個地區的人們進行産品的量身定制，同時還能了解到消費者與品牌之間的互動。
A fusion of art and science
The Asia Pacific Innovation Center drives open source innovation, conducting consumer research and product and packaging research – and our brief for its design was fusing art with science. We did this by bringing together state of the art technology with a sense of craftsmanship – the result is a calm, collaborative Center where Shiseido’s researchers can ideate and perfect products tailored specifically for the region and discretely observe how consumers interact with them through a one-way mirror.
給私人咨詢構成安全的空間
生活質量美學中心專爲消費者帶來私人的專業化美妝咨詢和特殊皮膚狀況的關照。這是東南亞的第一座生活美學中心，因此整體的設計理念是專業、安全、舒適的治療場所。由于咨詢室私密性較強，氛圍也更加甯靜，因此內部應用了深色的木質飾面。資生堂的全新辦公中心很好地表達了公司的價值理念，滿足公司的發展需求。
Providing a safe space for private consultations
The Life Quality Center provides private, specialized makeup consultations for consumers impacted by significant skin concerns such as vitiligo, acne, skin discolorations and side effects of cancer treatment. The first Life Quality Center in South East Asia, our guiding concept for the design of the Center was it being ‘home of the heart’ – a professional, safe and comfortable place of healing and care with both natural and controllable light. Closed consultation rooms feel like a private place away from the hustle and bustle, employing mostly timber finishes and pops of dark, comforting orange. A sensitive workplace, Shiseido’s new office hub embodies the values of the company to support its growth aspirations, looking firmly ahead to the future.
室內設計：HASSELL
地點：新加坡
類型：辦公空間
面積：6000.0平方米
年份：2018年
攝影：EK Yap
制造商：Stylecraft, Woven Image, Kvadrat
Interiors designers: HASSELL
Location: Singapore
Category: Offices Interiors
Area: 6000.0 ㎡
Year: 2018
Photographs: EK Yap
Manufacturers: Stylecraft, Woven Image, Kvadrat
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