2017年9月26日：INSEAD宣布重新啓用其中文原名——歐洲工商管理學院（European Institute of Business Administration）。這個名稱將支持學院在大中華地區以及亞洲其他主要戰略市場的市場擴展和業務增長。“歐洲工商管理學院”集中概括了INSEAD “發源歐洲，面向全球”的獨特精髓。INSEAD院長兼經濟學教授伊利安 米霍夫（Ilian Mihov）指出：“我們在拓展業務提高全球覆蓋率的當兒，很重要的一點是我們的品牌體現我院的獨特傳承。作爲全球唯一在世界三大洲開設校區，並且擁有長達半個多世紀的傳統歐洲文化的商學院，我們希望在爲學院成功轉型至全球性商學院而喝彩的同時，能夠傳承我們的曆史。重新啓用學院的中文原名是對我們所取得的成績和過往曆史的致敬。”INSEAD在大中華區穩步發展，其中，高管培訓項目發展強勁，攻讀MBA和EMBA項目的中國學生人數大幅上升，學院與大中華區的校友的聯系也得到了加強和鞏固。2007年， INSEAD MBA項目只有2.6%的學生來自于中國，而10年之後的2017年，這個數字已經增長到了9.4%，中國因此成爲了攻讀INSEAD MBA項目人數第二多的國家。2016年，INSEAD慶祝與與清華大學經濟管理學院（清華SEM）合作十周年並且續約的清華—INSEAD EMBA（TIEMBA）項目，進一步深化兩校合作關系，從而繼續推進學院在中國的發展。2006年成立的TIEMBA項目在全球排名中的優秀表現高度體現了學院教授和校友所取得的成就，以及兩校合作的成功。INSEAD大中華區校友在區域內的影響力不斷增加。僅在中國大陸和香港，INSEAD就有超過1,500名校友。在他們的大力支持下，INSEAD的旗艦活動，彙聚教授、校友、商業領袖和政策制定者的INSEAD亞洲校友年度論壇首屆論壇于2013年在上海隆重舉行。今年，INSEAD亞洲校友論壇將于11月在香港舉辦。INSEAD歐洲工商管理學院的校區，分別設立在歐洲（法國）、亞洲（新加坡）和中東（阿聯酋），來自40個國家的145名教務專家，每年爲MBA、EMBA、專業碩士文憑以及博士項目的1,400多名學員授課。此外，每年還有超過11,000名企業高層管理人員，到校攻讀高管培訓項目。
INSEAD REINSTATES ITS HISTORICAL CHINESE NAME TO SUPPORT GROWTH IN CHINESE MARKET
26 September 2017: INSEAD, the business school for the world, today announced the reinstatement of its Chinese name 歐洲工商管理學院 (European Institute of Business Administration). The historical name will support the school’s expansion of activities and growth in Greater China and key strategic markets in Asia.
Displayed as “INSEAD 歐洲工商管理學院”, the Chinese name encapsulates the true essence of INSEAD as a global business school with distinctive European roots.
INSEAD Dean and Professor of Economics Ilian Mihov notes, “As we expand our activities in the strategic markets to further our footprint globally, it’s important that our brand name including its Chinese version recognises the school’s unique heritage. Being the only global business school in the world with campuses in three continents and a rich European legacy spanning more than half a century, we wish to acknowledge our origins while celebrating our transformation into a truly global business school. The re-adaptation of our cultural Chinese brand name pays tribute towards our success and history.”
INSEAD has seen growing engagement in Greater China, demonstrated by a strong uptake of Executive Education Programmes by Chinese executives, a significant increase in Chinese participants in both its MBA and EMBA programmes, and a strengthened alumni presence.
In 2007, only 2.6 percent of INSEAD’s MBA participants were from China. 10 years on in 2017, Chinese make up 9.4 percent of the total MBA programme enrollment, making them the second largest group of participants by nationality.
In 2016, INSEAD furthered its commitment in China by renewing its partnership with Tsinghua University School of Economics & Management (Tsinghua SEM) for the Tsinghua-INSEAD Executive MBA (TIEMBA) Programme. Established in 2006, TIEMBA’s strong performance on globally-recognised rankings highlights the achievements of our faculty and alumni as well as the success of this partnership.
INSEAD alumni in Greater China have also established stronger presence and increasing engagement with the school. In China and Hong Kong alone, INSEAD has more than 1,500 alumni who connect frequently for lifelong learning and networking opportunities. In addition, the first ever INSEAD Alumni Forum Asia, an annual flagship event for alumni, faculty, influential thinkers, business leaders and policy makers, was selected to be held in Shanghai in 2013 thanks to its robust alumni community. This year, the INSEAD Alumni Forum Asia will be held in Hong Kong in November.
To further enhance INSEAD’s presence in Greater China and beyond, the school has officially launched its WeChat account. The integrated and interactive platform will enable INSEAD to share timely institutional news, thought-leading faculty research and articles, innovative degree and executive education programmes and offerings, as well as to increase the school’s engagement with its alumni and wider community in the region.