聯合辦公空間共享空間辦公成爲全球大勢，新加坡的合作辦公空間市場正在蓬勃發展。2018年，新加坡聯合辦公空間預計將增長42%，達到140萬平方英尺(13萬平方米)。隨著進駐新加坡CBD的提供共享辦公空間的公司越來越多，爲了增加競爭優勢，一些合作的運營商已經融入了獨特的主題和服務，比如大房間奢華的內飾和定制家具等。
跨國公司青睐聯合辦公
隨著CBD項目的完成，物業咨詢公司戴玉祥産業咨詢公司Edmund Tie & Company(ET&Co)的一份報告顯示，2018年新加坡合作辦公空間的總量將以每年42%的速度增長，達到140萬平方英尺。在接下來的兩年裏，還將增加約37.2萬平方英尺(約3.5萬平方米)的合作辦公空間，其中約有59%將在新加坡CBD範圍內。
根據ET&Co的數據，在新加坡聯合辦公空間的使用會員中，一半以上是跨國公司。“在租賃條款上，合作辦公空間爲企業提供了靈活性，這反過來又幫助企業更好地管理流動性較大的員工——特別是在經濟不景氣和項目責任制的背景下。”
ET&Co補充說：“在CBD，使用共同辦公空間的成本節約是最明顯的，與傳統的辦公空間相比，可以節省大約50%。”
至5月底共有約110個合作辦公空間
世界上最大的共同辦公空間運營商WeWork正在擴大其在亞洲的業務，也選擇在今年登陸新加坡——其首個辦公中心位于新加坡生機勃勃的商業區中心。位于著名的南海灘大道旁的海灘中心于2018年2月開業，旨在讓客戶體驗古老而現代的新加坡。“WeWork有助于促進這種新的工作方式，”Wework東南亞區管理總監Turochas Fuad介紹，“WeWork提供了美觀、實用、保持良好的空間，爲今天的創造者提供充滿活力的氛圍。”
截至今年5月底，新加坡共有約110個合作辦公空間，總面積約110萬平方英尺(約10.2萬平方米)。其中一間由IWG集團旗下的Spaces運營，預計于2019年開業。Spaces介紹，這個聯合辦公空間能夠在商場內舉辦與零售和時尚相關的活動，它還旨在支持一個由不同行業組成的商業社區。
和Spaces思路一致，許多合作辦公空間正通過確定目標市場、提供相關服務獲得競爭優勢。共享辦公空間在很多方面都與衆不同，目前約67%的共享辦公空間正在尋求在某一特定領域內拓展關系，提供針對特定行業的共享辦公空間。新加坡CBD內最大的合作辦公空間之一的新加坡金融科技共同辦公中心80RR是個成功的例子。該中心通過專注于一個行業，共享辦公空間可以組織活動和培訓課程，爲使用者提供學習和社交機會。
增加競爭優勢的另一條思路是加入獨特的主題和服務，比如有豪華的內部裝飾和定制家具。ET&Co介紹：“許多房地産開發商開始意識到工作空間中創新和創造力的重要性，並開始在他們的開發項目中引入合作工作空間。”城市發展有限公司和中國聯合辦公空間Distrii辦伴也曾聯手在Raffles Place開設一個6.2萬平方英尺的由科技驅動的合作辦公空間，這是Distrii辦伴開設的首個海外聯合辦公空間。
Co-working spaces to grow 42% to 1.4 million sqft in 2018
To increase their competitive edge， some co-working operators have incorporated unique themes and services， like The Great Room’s lavish interiors and custom-made furnishings.
Singapore’s co-working spaces market is booming. With more project completions in the CBD， a report by Edmund Tie & Company (ET&Co) revealed that by the end of 2018， the total amount of co-working spaces will grow by around 42% YoY to around 1.4 million sqft. Some 372，000 sqft of co-working spaces have been confirmed for the next two years， out of which， approximately 59% are planned in the CBD.
Multinational corporations (MNC) are now subscribed to over 50% of co-working memberships， according to ET&Co. “Co-working spaces offer companies flexibility in lease terms， which in turn help corporates manage the fluctuating staff members amidst economic uncertainties and project-based work.”
“Cost savings from using a co-working space is the most apparent in the CBD， where savings can amount to approximately 50% as compared to a traditional office space，” ET&Co added.
WeWork， the world’s largest co-working space operator is expanding its footprint in Asia with its first hub at the heart of Singapore’s vibrant downtown district. The Beach Centre， located beside the famed South Beach Avenue， aims to give its clients a taste of the old and modern Singapore， opened in February 2018.
“WeWork helps facilitate this new way to work，” says WeWork Southeast Asia Managing Director Turochas Fuad. “WeWork provides beautiful， functional， well-kept spaces that help facilitate thistype of work and create an atmosphere of vitality for today’s creators.”
As of the end of May 2018， there are about 110 co-working spaces in Singapore， amounting to around 1.1 million sqft. Around 21% of these are in the central business district (CBD) whilst about 10% of the spaces are in the area of Shenton Way/Robinson Road/Cecil Street/Anson Road/Tanjong Pagar， whilst 8% are in Raffles Place， and 3% are in Marina Bay.
One of them， Spaces by IWG， will occupy around 35，000 sqft in One Raffles Place when it commences operations in 2019. “A unique aspect of this space will be its ability to host and launch retail and fashion related events within a mall setting. It also aims to support a business community made up of different industries， which will include the creative industry and fintech companies，” the firm said.
Moreover， co-working spaces are gaining a competitive edge with targeted markets and services. “Co-working spaces differentiate themselves in various ways. About 67% is operating under major operator networks， with some targeting specific industries.”
An example is one of the largest co-working spaces in the CBD， the Singapore FinTech Co-working Hub 80RR in 80 Robinson Road. “Occupying 100，000 sqft， this hub offers the technological infrastructure and environment that fintech companies can tap on. By focusing on an industry， operators can organise events and training sessions to cater learning and networking opportunities for members，” ET&Co added.
To increase their competitive edge， some co-working operators have also incorporated unique themes and services， the firm noted， such as The Great Room， a hospitality inspired co-working space that has lavish interiors and custom-made furnishings.
“Many landlords are beginning to recognise the importance of innovation and creativity in workspaces and have begun to introduce co-working spaces in their developments，” ET&Co said.
City Developments Limited and Chinese co-working operator Distrii have also joined forces to open a 62，000 sqft tech-driven co-working facility in Raffles Place. This is Distrii’s first overseas location outside of China.
南都記者 張沛 綜合整理自Singapore Business Review